Taylor Crawford-Williams
Founder Of Free Your Roots
In a perfect world, real ingredients and beauty products collide. I have taken my knowledge as a cosmetologist along with my experience as a plant-based chef and used it to provide a unique experience. All of our products are made with plants that can also be consumed. The farm to table concept is not just for what we eat, it's for our products too! Though I would not recommend eating FYR, the message is clear. Nothing harmful is ever used. We celebrate ourselves by providing the best care for our bodies!
Where We Started
As a cosmetologist, coming into contact with different hair types, chemical damage, hair loss and overall hair and scalp health is very common. What's not so common is a holistic solution. Many of today's products are made in laboratories and filled with toxins and chemicals. I dared to be different!
In 2009, in my tiny little studio apartment, our Citrus Growth Serum was born. At the time, one of my clients was suffering with alopecia so I created an oil blend specifically for her. I remember praying, walking to the health food store on the corner, and purchasing every ingredient to go home and mix. Week after week, we were both amazed at the growth taking place in the area that was thinning. She gave me the idea to bottle up the oil blend and sell it but I wasn't quite ready for that.
Years passed and I finally gathered up enough money to buy everything that was needed to launch the Free Your Roots product line. In May of 2016 I made my first bulk order of raw materials. The passion to see true transformation in the hair and skin of those that I service has immensely grown since then.
This Is Personal
As a black woman that struggles with alopecia, it can be crippling. Nobody ever wants to face losing their hair. For me, it started in high school and instead of properly treating my scalp, I covered it up. What I wish I'd known back then is how powerful real ingredients are. Using a product line that I created on myself and seeing my hair and scalp be the healthiest it's ever been is so rewarding. I can proudly share FYR with the world because I know what it's done for me!