Meet The Founder
Taylor Crawford-Williams is the owner of Free Your Roots which is grounded in wellness. She’s a wife and mother who’s merged her professions as a cosmetology instructor and plant based chef into one to assist others in healing from the inside out. Through education and demonstration, she’s passionate about showing others how to heal both internally and externally through consuming more living foods and using all natural products.
Where We Started
I’ve been a licensed cosmetologist turned instructor for 10+ years. The ability to give people a boost of confidence always touched my heart. That love grew deeper when I began to receive clients that suffered with alopecia. Lots of things make me smile, but the face of a woman who feels beautiful after getting her hair done is one that is at the top.
In 2009/2010, I began to mix oils in my kitchen while living in Kansas City, MO. At the time, one of my clients was suffering with alopecia so I created an oil blend for her. Week after week, we were both amazed at the growth taking place in the area that was balding. She gave me the idea to bottle up the oil blend and sell it but at the time, I was just giving it to my clients.
Years passed and I finally gathered up enough money to buy everything that was needed to launch the Free Your Roots product line. In May of 2016 I made my first bulk order of raw materials. The passion to see true transformation in the hair of those that I service has immensely grown since then.
Why Plant Based
We believe that plant based whole foods are powerful when it comes to healing the body. In 2017 I enrolled in a Culinary program through the Food Bank Of Delaware and received intense culinary training. The program was equivalent to an associates degree in culinary arts. This was an important part in my journey because I actually wanted to gain more skill and knowledge in cooking so that I could be better equipped in servicing others.
I started my journey in 2016. The immediate changes were weight loss, better sleep, clear skin, relief from acid reflux, more energy, mental clarity, less bloating, and less painful menstrual cycles. My body began to heal itself. Transformation was taking place, but a deeper work needed to be done.
I began to study the benefits of things like anti-inflammatory foods. This was very important because although I was eating plant based, there were still foods that could cause further inflammation in my body which in return triggered the alopecia that I’d been suffering with for years. I incorporated herbs and different teas that would aid in healing and went back to the basics by consuming less processed foods. After experiencing the healing benefits of plant based living in my own life, how could I not share it with others? Because of this knowledge, every product that we make as well as the services that we offer will always be rooted in a plant based holistic approach.
This Is Personal
I started losing my hair in high school. Although devastating, I did not understand at the time how to properly treat my scalp or what was actually going on so weaves, braids, and wigs were my coverup. Over the years, my scalp got worse and while practicing as a cosmetologist it was clear that I wasn’t the only woman suffering with alopecia.
What I wish I’d known then is how our diet, stress, and other demands in life play a major part in aiding hair loss. After thirteen years of not seeing any growth in the crown of my head, my scalp is finally on the road to being healed. I credit this to God and transitioning into a holistic approach with the foods that I consume and the products that I use. My desire is to share everything that I’ve learned and am learning on this journey.
The goal is to show others how healthy eating and healing go hand in hand. We should not strive to cover up the issues with our hair and our bodies, but to get to the root of the cause and address it so that we can be free.