HANDCRAFTED WITH REAL INGREDIENTS. NOT IN THE LAB.

Our products are made with integrity and will always be plant-based.

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. Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade . Black Owned . Woman Owned . Free Of Harsh Chemicals . Dye Free . Plant-Based . Handmade

OUR COLLECTION

WHY WE EXIST

At Free Your Roots, we believe in the power of nature to nourish and enhance your hair and skin. With a passion for both haircare and culinary arts, we've combined years of experience to formulate the best all natural solutions. Each product is thoughtfully crafted using fresh, plant based ingredients, carefully selected to provide your hair and skin with the nourishment it deserves.

Self-Care With Purpose

When you choose clean, plant-based beauty, you're treating your hair and skin with the respect they both deserve. Our products are made with real, nourishing ingredients that actually work—no harsh chemicals, no empty promises. It’s more than just haircare—it’s self-care with purpose!

Since 2009, we've been committed to providing our customers with quality plant based products. Your support over the years has helped us to expand into the thriving business that we are today. We appreciate every one of you. Thanks so much for trusting us to care for your hair and skin!

  • Chosen as one of TikTok's Top 40 Black Owned Businesses.

  • Chosen for Amazon's Black Business Accelerator Program.

  • Ranked as a Top Seller for Handmade Products on Amazon Handmade.

  • Featured on multiple local news outlets.

Join The FYR Family

Feel good. Look great. Naturally.

Confidence starts with healthy hair and skin.